Cross Selling Travel Insurance
Customisable Plug and Play Affinity Case StudyAXA
AXA wanted to take advantage of revenue-diversification opportunities with a data-driven, cross-sold travel insurance product.
The key was to create a modular core product which allows for mass customisation, while designing a flexible customer journey that could be adapted depending on the amount of information that needs to be collected.
KASKO was determined to find a solution that would bypass the high-implementation costs of cross-selling – allowing AXA to tap-into the “long tail” of potential distribution channels.