Moving insurance

Embedded Affinity Distribution Case Study (MOVU, Baloise). Click here to watch our presentation at DIA Amsterdam.


Baloise Group & MOVU


Baloise acquired MOVU, the leading Swiss home-moving-marketplace as a strategic new distribution channel.
The focus was on the integration of tailored insurance products – utilizing contextual data about the move collected by MOVU. A quick integration into the purchase funnel and MOVU’s customer touch-points was a key requirement.
KASKO have successfully cooperated with Baloise on various product launches, leading the Swiss insurer to select KASKO as the provider of the middle-ware solution.


Launched 4 new insurance products in only 4 weeks

Dynamic pricing based on contextual data

Integrated in checkout and after-sales email in 2 days

Continuous iterations for increased attachment rate

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